I've gotten this interesting question before: "What exactly is marketing and what is the mindset of a salesperson when they want to conduct their own business?" When you are a real estate salesperson, lead generation is one of the key components that will contribute to the success of your business.
You plan to buy a 99-years project, which is in a large-size development, but at the same time you can get a similar-sized unit in the near vicinity, at a low-rise, smaller development—but is a freehold instead. Which should you choose if either can be bought at the same price?
You feel that your property is under-priced. It is a freehold, surrounded by a few 99-years development all around. These 99-years are newer developments and your freehold is about 10 odd years. How do you position your property to show its value to potential buyers?